London Food Therapy: Defining a value proposition and strengthening their brand presence

London Food Therapy, a specialist nutrition consultancy, had built a strong reputation for helping clients achieve better health tailored nutritional support. Following this success, they had been ready to embark on their next growth journey for a while. They had a compelling mission; helping people to improve their health through a unique and tailored approach. And they had a well regarded founder in Laura, known for her incredible knowledge and offering expert advice in newspapers and events across the UK.

Unfortunately, due to their brand positioning, this wasn’t translating into the business growth they craved. Their unique approach wasn’t standing out, and their website wasn’t effectively communicating their value proposition to individual and corporate clients.

In order to speed up growth, LFT needed a sharper value proposition, stronger positioning, and a more cohesive online presence. And that’s where Mavenly came in.

How We Helped

1. Defining a Clear Value Proposition

Identified what made London Food Therapy different from other nutrition services – through a personalised, “food-first” approach, offering tailored nutrition plans that focus on hormone balance, improved digestion, and sustained energy, all crafted by expert nutritional therapist Laura Southern.
Refined their messaging to clearly communicate their “Fibre, Fat, Fermented Food, Phytoestrogens, Fun, Family, Friends” philosophy.
Crafted a compelling story that resonated with both individual and corporate clients.

2. Strengthening Brand Positioning

Clarified their ideal audience and refined their messaging to speak directly to them.
Elevated their credibility by updating their press page with recent media features.
Improved corporate pages to better position their workshops and speaking engagements as must-have services.

3. Building a Cohesive Brand Presence

Optimised website content to ensure consistency in voice and messaging.
Curated and updated images to reinforce their expertise and brand story.
Applied SEO best practices to blog content to enhance visibility and authority.

The Outcome

London Food Therapy now has a clear, compelling value proposition and a stronger brand presence. Their messaging resonates with the right audience, positioning them as a standout in a competitive market. With an optimised website that effectively communicates their expertise, they are primed for increased conversions and long-term revenue growth.

londonfoodtherapy.com